We often think of the world being powered by electricity or gas or solar power, but the reality is that our world is powered by trust. “You can’t have success without trust,” explains former Johnson and Johnson CEO Jim Burke. “The word trust embodies almost everything you can strive for that will help you succeed. You tell me any human relationship, whether it is marriage or a friendship or a social interaction; in the long run, the same thing is true about business, especially businesses that deal with the public.”
The sharing economy—lead by big names like Uber, Airbnb, Etsy, car2go, TaskRabbit, Kiva and Kickstarter—looked poised to overwhelm the traditional economy by offering less expensive and more convenient services, including car transportation, places to stay and help getting work done. In its early days it was growing at an astonishing near 50% a year and big companies were sitting up, taking notice, and feverishly planning for how they might adapt.