Maru/Matchbox Blog

Building Trust: A Learning Journey for the Sharing Economy and Big Brands

Posted by David Gardner on Apr 20, 2017 7:39:47 AM

We often think of the world being powered by electricity or gas or solar power, but the reality is that our world is powered by trust. “You can’t have success without trust,” explains former Johnson and Johnson CEO Jim Burke. “The word trust embodies almost everything you can strive for that will help you succeed. You tell me any human relationship, whether it is marriage or a friendship or a social interaction; in the long run, the same thing is true about business, especially businesses that deal with the public.”

The sharing economy—lead by big names like Uber, Airbnb, Etsy, car2go, TaskRabbit, Kiva and Kickstarter—looked poised to overwhelm the traditional economy by offering less expensive and more convenient services, including car transportation, places to stay and help getting work done. In its early days it was growing at an astonishing near 50% a year and big companies were sitting up, taking notice, and feverishly planning for how they might adapt.

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Topics: Retail, Technology

An Intro to Behavioral Science/Nonconscious Measurement

Posted by Jonathan Dore on Apr 13, 2017 9:40:55 AM

There’s a movement going on. One being embraced by economists, psychologists, sociologists and anthropologists alike. The purpose of this movement is relatively straightforward: to better understand the human mind, or put in market research speak: to better understand why consumers do the things they do. But while the purpose of this movement may be simple, the means of achieving it is anything but, as we are not such simple creatures. 

In his book ‘The Social Animal,’ David Brooks says that “we are not primarily the products of our conscious thinking. We are primarily the products of thinking that happens below the level of awareness.” So, how do we come to understand subconscious consumers when consumers themselves don’t understand their subconscious mind? The answer, in short, is through incorporation of behavioral science/nonconscious measurement techniques in our research design and processes. 

My foray into behavioral science began about two years ago, and my goal with this 4-part blog series is to catch you up on what I’ve learned throughout my journey and, more importantly, help you bring behavioral science-based thinking and methods into your research approaches to yield more accurate, predictive insights for your business. So without further ado, welcome to Behavioral Science 101…class is in session. 

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Topics: Methodology, Behavioral Science

The High Cost of Cheap Sample

Posted by Rob Berger on Apr 10, 2017 11:24:00 AM

“At least it will give us directional information. I mean, how wrong can it be?” I’ve heard those remarks and many like them bantered about when people rationalize using cheap sample sources. 

The fact is, bad or "cheap" sample can give you information that is dead wrong. So wrong that the information it provides is directional—it’s just pointing in the wrong direction.

We’re into the third year of a study where we test the reliability and validity of a popular and well known consumer survey service. We compare the findings of that research with the same data tracked by the Pew Research Center, who are well known for their methodological rigor. The question we are tracking is about the use of social media sites and apps.

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Topics: Market Communities, Insights, Methodology

The Fate of the Mobile Wallet in the Turbulent World of Payments

Posted by Demitry Estrin on Apr 4, 2017 9:25:56 AM

The world of payments is in turmoil. There are hundreds of new ideas, scores of new entrants and competition from everywhere and everything. Anything is possible. But not everything will survive. There will be big winners and big losers.

One contender is mobile wallets. Will they emerge as a dominant force in the U.S., as they have in other countries? Or will they live at the margins before being supplanted by simpler solutions as we evolve away from carrying the supercomputers we call “phones” in our pockets?

Our MoneyScreen research program—which is on track to survey 30,000 consumers in North America this year—benchmarks and tracks payment innovation across all aspects of the industry and provides access to well profiled consumers for on-going concept development and testing.

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Topics: Innovation, Financial Services, Mobile

Meal Kits: A Recipe for Success

Posted by David Gardner on Mar 30, 2017 9:49:53 AM

With today’s flurry of packed work and social schedules, the need for convenience has never been greater. From ‘on the go’ snacks and meals, to the evolution of how people eat in general (are you still eating three square meals a day?), it’s clear there’s room to evolve how food is prepared, shared, and eaten.

Cue door number 3: meal kits. Comprising fresh, pre-measured ingredients sold along with a recipe, meal kits allow people to prepare homemade food without a lot of advance thinking or prep, and with just the right amount of each ingredient. The recipes also serve as a source of inspiration and can introduce people to new dishes or food combinations.

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Topics: Retail, Insights

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